Get to know the Trivec team through our blog series: Trivec Troopers. In this post you'll get to know the Group CMO, Jenny Westerberg.
Name: Jenny Westerberg
Title: Chief Marketing Officer (CMO) since August 2018.
Favorite quote:
If you do what you've always done, you'll get what you've always gotten!
Everything in my hometown Karlskoga is named after Alfred Nobel or Bofors. Alfred Nobel owned Bofors (manufacturer of cannons) until he died, and we are very proud of that heritage.
I have worked in the software industry and in marketing for the last 20 years, basically half my life 😊 I love the industry, always lots of things going on in the technology space and you can never sit back and relax.
I was headhunted to Trivec to build up the marketing department in Europe, since we never had worked with marketing before in a professional way, and it was very much needed. I really liked the challenge to build something from the beginning, where I must roll up my sleeves and do the groundwork as well as the strategic parts, long-term vision and goals.
What motivates me is to build something, set up a plan, goals, get started, get the right people onboard, follow through, optimize if it doesn’t work, and see the results. I love to see results, so I am quite competitive have I realized. Having fun at work is also important and I am a people-person who likes to chat and know how people are feeling and doing. I really hope I can inspire my team to be both competitive and caring.
Wow that would be a long title, which for sure does not exist. I work with everything from our internal sales processes and CRM, to attracting potential customers, engaging with them, converting them, building loyalty, digital sales, but also buying Christmas presents for our staff. So many different things.
Spending time with my family and friends along with skiing, hiking, travelling, enjoying good food, going to the gym and reading books.