A high level of service means loyal guests. And guests who return do so because the menu suits them, the drinks are trendy and up to date, and they have received personal recommendations. Menus based on sales, tailor-made concepts and offers, and discounts and rewards for loyal guests all add to the service!
In today's world, where technology has become an integral part of our daily lives, digitalization has become an essential tool for businesses looking to build stronger relationships to guests.
1 Streamline operations and reduce costs
One of the main benefits of digitalization is that it can help restaurants streamline their operations and reduce costs. For example, restaurant owners can use digital tools to manage their inventory, track sales, and monitor customer feedback. This information can help them make better decisions about their menu, pricing, and promotions, which can ultimately improve the quality of their service.
2 Improve guest experience by making it more convenient and personalized
Digitalization can also help restaurants improve their guestexperience by making it more convenient and personalized. For example, many restaurants now offer online ordering and delivery services, which can help customers save time and avoid the hassle of waiting in line or on the phone. Additionally, digital tools such as loyalty programs and mobile apps can help restaurants build stronger relationships with their guestsby offering personalized recommendations, discounts, and rewards.
3 Increase the level of service by improving communication between staff and guests
Another way digitalization can help restaurants increase the level of service is by improving communication between staff and guestsFor example, some restaurants now use digital display systems to show menus, specials, and other information in real-time. This can help guests make informed decisions about what to order and can reduce the likelihood of misunderstandings or errors. Additionally, tools such as order- and payment solutions can help restaurants communicate with customers in real-time, providing quick and accurate responses to their inquiries and feedback. And customers can pay immediately when they ask for it.
4 Improve your quality of service and profitability by using data and insights
Finally, digitalization can help restaurants improve the quality of their food and service by providing valuable data and insights. For example, restaurants can use digital tools to track the performance of their menu items and make adjustments based on guest feedback and sales data. Additionally, digital tools such as analytics software can help restaurants track key performance indicators such as customer satisfaction, revenue, and profitability, which can help them make better decisions about how to allocate resources and improve their service.
5 Be present in Social Media
Try to be present in digital channels. Food, colourful ingredients, life style-images and trendy drinks suits perfectly in social media. Being top of mind is easier if you are visible in peoples feed continously. Keep the red thread for a higher recognition.
In conclusion, digitalization has become an essential tool for restaurants looking to improve their operations and guest experiences. By streamlining operations, personalizing customer experiences, improving communication, and providing valuable data and insights, digitalization can help restaurants increase the level of service they provide, ultimately leading to happier customers and greater profitability.