In a rapidly evolving industry, restaurants must be more creative and agile than ever to stay appealing and profitable. The good news? We know how to help! We’ve selected three key tips to energise your business, build customer loyalty, and maximise your revenue by the end of 2025. Here's a closer look at the top trends shaping the bar scene!
Customer loyalty is undoubtedly one of the most profitable strategies out there — it costs far less to retain an existing customer than to attract a new one. The key lies in building trust through personalised experiences and a well-tailored loyalty scheme.
Small gestures can leave a lasting impression: offering a discounted mocktail for the designated driver, pairing drinks with snacks at a special price… Customers appreciate thoughtful touches, especially when they feel personal.
Encourage footfall during quieter periods with targeted promotions:
When it comes to promoting your offers, nothing beats having an online presence. Social media not only helps spread the word — it also enables you to connect with your audience and build a real sense of community. Share behind-the-scenes moments, introduce your team members… Our tip? Use local hashtags like #BarCopenhagen.
And to truly secure long-term loyalty, a dedicated loyalty programme is the icing on the cake. Offering rewards after a set number of visits or amount spent is a powerful way to deepen customer engagement and build lasting loyalty. More about our integrations.
These days, table service is no longer the sole driver of profitability. To stand out from the competition and reach new potential audiences, it's strongly recommended to explore additional sources of income.
🚚 Offer Takeaway and Delivery Services
Customer habits have evolved: many people now prefer to order online or have food delivered rather than dine in. This is especially appealing to an urban, time-pressed clientele.
🍹 Host Events and Workshops
Mixology classes, wine tastings, and craft beer sessions are all distinctive experiences that attract customers eager to try something new. These convivial events are also a great way to make better use of your venue during off-peak hours and to introduce people to your industry.
🎉 Develop a Catering Service
Make the most of your professional kitchen by offering on-demand catering for businesses or private clients — ideal for birthdays, private after-work gatherings, or corporate events and seminars.
Digitising your operations gives you sharper, real-time insights into your business — a true strategic advantage for selling smarter, managing costs more efficiently, and enhancing the customer experience.
By analysing your sales and using menu engineering, you can identify your best-performing items. Conversely, dishes that don’t sell well can either be removed or reworked.
Your data is also a powerful tool for responding quickly to fluctuations in ingredient prices. By tracking your purchasing costs in real time, you can adjust menu pricing, negotiate more effectively with suppliers, or tweak recipes to protect your margins.
All this data is available in Trivec Insights — a smart solution connected to your POS system that centralises all your venue’s key information in one place. Secure, user-friendly, and comprehensive, Trivec Insights is the ideal companion for bar owners and restaurateurs alike.
To build on these insights, Caspeco’s analytics platform adds another layer of clarity by integrating bookings, staffing, sales, and labour costs into one seamless system. It acts as a daily reality check, offering instant feedback as soon as service ends. You’ll know right away whether you’re on track or if something needs improvement.
Staffing is where most users start – and with good reason. It’s the foundation of profitability. Caspeco makes it easy to spot where and when labour costs can be fine-tuned without compromising service, helping you align your team more precisely with demand. Together with Trivec Insights, it creates a powerful ecosystem for data-driven decision-making across every part of your operation.
Loyalty, diversification, and data-driven decisions: these three pillars are now essential for bars aiming to stay competitive and profitable in 2025. Want to go even further? Discover more 2025 trends by downloading our full guide below.